• DISTRI-BRANDS expands into China through an exclusive partnership with HGBS

  • DISTRI-BRANDS, the Belgian specialist of fashion & luxury writing instruments announces a new distribution partnership for China with HGBS Shanghai trading Co. ltd. Pursuing with the successful development of its global distribution network covering today over 50 countries, DISTRI-BRANDS’ offer will now be available also in China through a qualitative network of shop in shops within premium Department stores and Shopping malls across the country. The early development will focus specifically on HUGO BOSS & CERRUTI 1881 brands.

  • The first shop in shop has been opened end of June 2018 in the city of Tianjing (Friendship shopping center).

  • “We are proud to welcome HGBS to our distribution network. China represents a huge development opportunity for our portfolio of Brands and products” says Nicolas Boreque, CEO of DISTRI-BRANDS.

  • “HGBS is excited to embark on this strategic partnership with DISTRI-BRANDS which has created in a few years a strong reputation within the writing instrument industry. We have strong plans & long term vision for building a consistent distribution network and promote the brand equity. Our goal is to open 100 shops in shop across the country within 3 to 5 years. Writing culture is very strong in China and Distri-brands products and Brands are very appealing to our customers” says Vincent Sun, CEO of HGBS.


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