• DISTRI-BRANDS announces new distribution partnership for Mexico

  • We are very glad to announce the recent opening of DISTRI-BRANDS MEXICO. "The mexican market represents a major opportunity for our brands, with a fast growing economy and a market that is dynamic & receptive to brands. We also believe that our offer is well fitted for the mexican market requirement. Our products will be positionned competitively within the market. We expect a fast market penetration with the opening of over 60 POS within end of 2018. We are also very enthousiastic by the professionalism and long experience of our mexican team and we are very much looking forward to see those exciting developments becoming real. The early results looks extremly promising." says Nicolas Boreque, CEO of DISTRI-BRANDS.

  • First point of sales we have open in Mexico at Sanborns SANBORNS - SANTA FE, CUAJIMALPA, MEXICO June 2018

  • Some words from our local partners Benson: “Over the last 10 years, Mexico has been one of the biggest and most dynamic markets in the Writing Instruments category in the Americas Region. We are really excited to have launched the HUGO BOSS Brand here first and look forward to growing it in this new Region”. Pablo: “ We are very proud of managing HUGO BOSS Writing & Stationery collections for the Mexican market. We have assembled an experienced team to grow the Brand within multiple B2C channels, starting with 30 Sanborns department / gift shops. Brand and product positioning is competitive enough for ourselves to carve out a valuable market share”. Fernando: “Mexican consumers are extremely Brand-oriented, so they appreciate the relevance of HUGO BOSS being part of the new retail landscape with top retailers. Collections look really spectacular and initial sell through figures tell us that consumers are noticing”.


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